Shalini Srivastava, MD, has the rare distinction of combining formal training and an early career in mainstream medicine with 10 years of experience in nutraceutical clinical research for CROs and supplement brands. Shalini’s category insights and her ability to traverse the treacherous path of intended marketing claims, clinical trial design, trial conduct, data analysis, and, finally, the approved marketing claims offer immense value to trial sponsors from any regulatory region. As Director of Clinical Development at Vedic Lifesciences, Dr. Srivastava has led the planning and execution of studies for probiotics and botanicals in the gut health and cognition spaces, leading to high-impact publications and award-winning ingredients.