Clinical Trials: Optimize the Marketing of Science

Oct 11, 2021

Event Overview:

This webinar addressed how well-designed clinical trials can become powerful marketing assets without compromising scientific integrity or regulatory compliance.

Event Overview:

This webinar addressed how well-designed clinical trials can become powerful marketing assets without compromising scientific integrity or regulatory compliance.

Event Overview:

This webinar addressed how well-designed clinical trials can become powerful marketing assets without compromising scientific integrity or regulatory compliance.

Key Discussion Points

Integrating marketing objectives early in trial design.

Creating evidence that resonates with both regulators and consumers.

Using clinical data across marketing, medical, and sales functions.

Ethical and compliant use of clinical results in brand communication.

Speakers

Dr. Mark JS Miller

President Kaiviti

Consulting LLC

Dr. Mark Miller has made significant contributions as both researcher, entrepreneur and marketer in the fields of health & medicine. During his three decades as an elite biomedical researcher & Medical School Professor he made major discoveries that has changed how we approach health & disease. Dr. Miller has been instrumental in advising Vedic Lifesciences and several functional ingredient and finished good companies in matters such as study design, new product formulation and concept development.

Just as he has done in academic medicine, Dr. Miller has led a path of transformative disruption in the business world. Dr. Miller has been a successful entrepreneur, product developer, marketer, key opinion & business development leader, and C-Suite executive to the Private Equity Community

Dr. Miller is a self-described historical futurist, a possibility aficionado, an unrepentant coddiwompler, avid smirker & story-teller. Currently, Dr. Miller is a Consultant with Kaiviti Consulting, serving the global nutrition & wellness industry.

Jayesh Chaudhary

Founder & CEO

Vedic Lifesciences

Jayesh Chaudhary, a veteran of the nutraceutical industry, has dedicated the 30 years of his career to developing and commercializing proven natural ingredients and products. He is co-founder of Enovate Biolife, a leading nutraceutical ingredients company from India and Vedic Lifesciences, a Contract Research Organization (CRO) dedicated to Food Supplement Research. Enovate Biolife are makers of clinically proven and patented sports nutrition, heart health, joint health, and other active ingredients for lifestyle and wellness products in markets such as the US, Canada, EU, Japan, and South Korea. Vedic Lifesciences has conducted more than 400 preclinical and clinical studies on dietary supplements and herbal products for clients across the globe. Vedic is one of the top food supplement CROs globally serving industry leaders like ADM, Lonza, Kerry, Novozymes, Chr. Hansen, Kemin, Bioiberica, OmniActives, Fuji Chemicals, Gaia Herbs, DSM, etc. Both companies have been recognized for their innovative work by industry awards consistently in all key regions.

One of the pioneers to bring Good Clinical Practice and other stringent standards to natural product research, Jayesh is alumni of KMK College of Pharmacy, Mumbai and the University of Minnesota, Twin Cities, US. He has co-authored numerous articles and papers on trends in the nutra-industry and continues to be a thought leader in nutraceutical clinical development. Jayesh leads a team of physicians, pharmacists, and scientists from various disciplines. Prior to this role, Jayesh has held positions in pharma/biotech in India.