Anthony L. Almada started working in health/natural foods stores as a teenager in 1975. He performed his undergraduate training (Physiology, minor in Nutritional Biochemistry) at UC Irvine and California State University, Long Beach. He obtained his MSc degree in Nutritional Sciences at UC Berkeley, completing a research thesis on antioxidant and exercise biochemistry. Before and during his graduate training, he engaged in new product innovations, writing, and lecturing for Metagenics, one of the largest direct-to-health-professional dietary supplement brands.

Almada has collaborated on over 95 university and private research clinical trials, ranging from AIDS to body composition changes (from diet and exercise), carbohydrate and lipid metabolism, and zinc metabolism in osteoarthritis. He is the founder of Magnatraction Inc., a think tank focusing on innovation/intellectual properties, clinical research, demand creation, and brand/entity business strategy in the dietary supplement, cosmeceutical, medical food, and food/beverage sectors.

He is the founder or co-founder of several nutrition brands, has sat on several corporate and advisory boards, and has mentored numerous young entrepreneurs and research scientists. Almada has been quoted in The New York Times (front page), Business Week, and Forbes. He was a member of a Research Panel of the Federal Trade Commission’s “Deception in Weight Loss Advertising Workshop,” was an invited presenter at the National Institutes of Health on bringing a dietary supplement to market, and has presented academic and lay seminars on four continents, discussing everything from acne to CBD, functional foods and beverages, and sports performance and banned substances.